Uttam Banerjee & Sachin Joshi
Co-founders, CARE Cleaners
The Story of CARE Cleaners ...
... starts with the company, Ekam Eco Solutions, that Uttam and Sachin started out of a humble office in the incubation centre at IIT Delhi in 2013.
Uttam, a 24-year-old boy from the steel town of Bokaro, had first came to IIT Delhi in 2008 to join the Masters in Design program. Project work took him visiting Delhi when the toxic froth floating on the Yamuna river caught his attention.
Soon after graduation, he joined Crompton Greaves as a Design Engineer, but he couldn’t get the image of a polluted Yamuna out of his mind. His colleague at Crompton Greaves, Sachin Joshi, saw him tinkering with ideas and was inspired by his work at IIT Delhi. Both felt that their day job wasn’t engaging them enough and they’ll love it more to solve the sanitation challenges.
They applied to the business incubation center at IIT Delhi with a plan to close the sanitation loop with a series of design projects. IIT Delhi agreed and that’s how their seven-year journey with Ekam Eco Solutions began.
Why CARE Cleaners?
Ekam’s work with city administrations often took them to sewage treatment plants (STPs). These plants were not working as well as they should. The team had found another interesting problem to solve.
Upon looking deeper, the team realized that we are draining out products from our homes that we should not. It is the toxic chemicals and acid we use in products like toilet cleaner, floor cleaners, and dishwashers. We use these products in our homes and offices every day.
These toxic chemicals weren’t part of our homes for a very long time. We don’t have to go too far back in time to remember that our grandmothers used to make the cleaners right at home.
These Nani Ke Nuskhe served as the team’s inspiration to make CARE cleaners that combine natural products, fruit extracts and good bacteria to clean our homes reliably. Without using any toxic chemicals that otherwise emit compounds that make the indoor air dirty.
🏠 These Cleaners CARE for your Home.
The enzymes and bacteria used in CARE Cleaners directly compete with the stain-causing, and odor-causing organisms for food and starve them. This way, the CARE Cleaners remove the dirt, stain, or bad odor from the source. It is one of the few fool-proof ways to prevent conditions that would help the germs or harmful bacteria to breed and grow.
👨👩👧👦 These Cleaners CARE for your Family.
The CARE Cleaners use no toxic chemicals at all. This means that nobody in your home is unnecessarily exposed to harmful products that may seep into your skin upon use. This particularly keeps the kids and elders in the family safe. CARE Cleaners also create healthier indoor air in your home since they don’t emit any Volatile Organic Chemicals (VOCs) unlike conventional cleaners.
🌏. These Cleaners CARE for the Planet.
When you wash CARE Cleaners down the drain, the enzymic solutions continue to act on the organic matter that comes in the way. This means that it reduces the scale build up in our city drains until it completely disintegrates. This reduces the load on our city’s sewage treatment plants. You can literally say that you are cleaning the city, not just your home, when you use CARE Cleaners 🙂
Further, this product is completely biodegradable. Which means it doesn’t leave any residues in the environment after you use it. Unlike toxic chemicals that enter our water bodies and deplete the dissolved oxygen in the water (meant for aquatic plants and fishes), CARE Cleaners actually undo that harm and increase the oxygen supply available to marine life. The life underwater will thank you for purchasing CARE Cleaners 🙂
CARE Cleaners are Green & Clean
CARE cleaners are CII – IGBC GreenPro certified. This is a product certification that helps an environmentally conscious customer to make an informed choice to buy eco-friendly products.
The Plastic Neutral partnership is the first step we've taken to measure and reduce the plastic footprint CARE bottles generate. We're committed to reducing this further by rethinking the way we pack CARE cleaners. Our mission is to build solutions that are One with the Earth and commit us to build a closed-loop circular supply chain.